In early February 2020, Lipman Hearne presented research findings in a town hall-style event that was free and open to all UAB faculty, staff, and students.

In January 2020, UAB partnered with Birmingham-based New South Research to conduct a series of UAB Arts focus groups.

September 9-20, 2019 – UAB faculty, staff, and students.Online surveys were deployed by Lipman Hearne to the following groups: Phase I On-campus Focus Groupsĭuring January and February 2019, several small focus groups were conducted by Lipman Hearne to engage multiple entities across UAB, includingĭuring April and May 2019, online focus groups were conducted by Lipman Hearne to engage a sampling of alumni, prospective students, parents of prospective students, and high school counselors. At this time, there is no commitment to implement changes to the UAB brand. Please note: Brand research provides one of many data points for UAB to consider future branding decisions. A high-level view of the research is outlined below, and results and updates continue to be shared with campus stakeholders. This research is used to create benchmarks and inform decisions regarding future brand development, including a potential new visual identity system. Our goal is to analyze the perception, meaning, and recognition of the UAB brand in its many forms, and to better understand how our brand connects with various constituents. To better understand what the UAB brand represents, how we see ourselves, and set the stage to answer big questions on the horizon, UAB has partnered with various outside marketing and communications agencies over the past few years to conduct extensive brand research.

Uab marketing toolkit